Marketing a law practice can be a challenge. But the internet may the key to getting a steady stream of clients on a shoestring. Hundreds of millions of people search Google for information everyday. By using “Pay per click” advertising you can reach these people for less than 50 cents each.
But that’s the easy part, the big mistake most businesses make is sending these internet browsers directly to the main company website. The problem with sending “raw” browsers to the main website is that these people are not yet “SOLD” on your service. You need a middle site, you need a “Landing page”.
Before I learned how to use “Pay per click” advertising effectively, I wasted tons of cash trying to make a profit. I made the same mistake most businesses make, I choose a keyword and created an ad that would get the clicks I needed. [Read the rest of this entry...]